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News


NETFLIX ANNOUNCES FIRST LOOK DEAL WITH MONTREAL-BASED ATTRACTION

NETFLIX ANNOUNCES FIRST LOOK DEAL WITH MONTREAL-BASED ATTRACTION

Published on 2023-11-15 at 10:00

Netflix today announced a new first look deal with Attraction. The first look will include French language film projects, which Attraction will develop and produce. Quote from Richard Speer, President, Attraction: Attraction is excited to announce this groundbreaking partnership with Netflix, a first in the Canadian market. This deal not only elevates Quebec content to the global stage but also demonstrates Netflix's commitment to promoting our local Francophone talent to audiences around the"…"

Julie Normandin and Rémi Aboussouan appointed Vice Presidents at Attraction

Julie Normandin and Rémi Aboussouan appointed Vice Presidents at Attraction

Published on 2023-06-08 at 09:00

Attraction proudly announces the appointment of Julie Normandin as Vice President, Development and Creation, and Rémi Aboussouan as Vice President, Digital and Communications. This latest announcement reflects the company's ongoing commitment to the professional growth and career development of its employees. With Attraction for over a decade, Julie Normandin’s innovative ideas and unparalleled creative collaboration have led to dozens of commissions in Quebec, some of which have gone on to"…"

Banijay rides on Attraction’s Highway

Banijay rides on Attraction’s Highway

Published on 2023-04-26 at 09:00

Attraction announces an important deal with content powerhouse Banijay for the international distribution of its brand-new hit format Love is a Highway (Coeur de trucker) following its selection by Fresh TV at MIPTV.    Love is a Highway is a heartwarming dating reality format that follows single truckers on a unique road trip to find love. The show, commissioned by Canada’s TV5-UNIS TV, combines romance, travel and adventure as contestants embark on a journey across stunning"…"

Richard Jean-Baptiste joins Attraction as Vice-President, Innovation and Business Development/Executive Producer

Richard Jean-Baptiste joins Attraction as Vice-President, Innovation and Business Development/Executive Producer

Published on 2022-12-14 at 12:00

MONTREAL, December 14, 2022 -  Attraction is proud to announce that Richard Jean-Baptiste has joined its team in the newly created role Vice President, Development and Innovation/Executive Producer. Jean-Baptiste, a renowned producer in the creative industry for over 15 years, is tasked with growing Attraction’s content slate across French and English markets, within Canada and across the globe, by seeking out new and innovative business models and opportunities.  Previously a partner at"…"

It’s No Laughing Matter! Prime Video Announces All-Star Cast of Comedian Competitors for LOL: Qui Rira Le Dernier?

It’s No Laughing Matter! Prime Video Announces All-Star Cast of Comedian Competitors for LOL: Qui Rira Le Dernier?

Published on 2022-10-17 at 20:29

MONTREAL—October 17, 2022— Prime Video today revealed the all-star cast of the upcoming LOL: Qui Rira Le Dernier? Hosted by stand-up comedian, actor, writer, director, and producer PatrickHuard (Bon Cop Bad Cop, Starbuck), the Quebec version of the global-hit comedy format will feature Marie-Lyne Joncas, Rachid Badouri, Yves P. Pelletier, Arnaud Soly, Christine Morency, Laurent Paquin, Richardson Zéphir, Virginie Fortin, Mathieu Dufour et Édith Cochrane competing to make each"…"