Attraction is Proud to Collaborate on the Grand Return of MusiquePlus on TikTok

Quebec's most iconic pop culture and music brand, MusiquePlus, is making its grand return! Attraction is incredibly proud to partner with TikTok, Motion Entertainment (a division of WPP Media), and Remstar Media to bring this legendary brand back to life for a new generation of music lovers. Starting June 11, 2026, MusiquePlus will return exclusively on TikTok (@MusiquePlus).

Originally launched in Quebec in 1986, MusiquePlus became a flagship channel that drove the discovery of local talent. This year, the brand is being revived with all-new content. Designed as a dedicated space to discover both emerging and established artists, this revival will feature a new generation of VJs and creators. The focus is to highlight music, culture, and entertainment in an experience that amplifies Quebec's creative voices, with TikTok serving as the natural partner for this fresh approach to music discovery.

This relaunch is a true collaborative effort. Attraction is honoured to spearhead the brand's creative and editorial development in its new digital environment, a project brought to life through the invaluable collaboration and strategic support of all involved partners.

“At Attraction, we believe in brands with soul and a story. The return of MusiquePlus on TikTok is a powerful cultural revival: we are uniting heritage and innovation to create a new space for expression for local artists and creators,” says Richard Speer, President of Attraction. This vision is shared by Maxime Rémillard, President of Remstar Media, who notes that “MusiquePlus is part of our collective memory, and this project was the perfect opportunity to revive it and give a powerful voice to local talent and culture.”

Stay tuned for the June 11 launch, where we'll share more about the new VJs highlighting creative voices for MusiquePlus!