Attraction was named Innovative Producer of the Year in Canada by the Banff World Media Festival.

This prestigious award, which recognizes the entrepreneurial excellence and achievements of an independent producer in television and digital media, will be presented on June 10th during the 45th edition of the Banff World Media Festival at the Rockie Awards Gala.

This award marks the culmination of an exceptional year for Attraction, during which the company has strengthened partnerships with international players such as Amazon Prime Video, Banijay, and Netflix, only to mention a few, in addition to collaborating with leading Canadian broadcasters and global distributors.

“My team and I are honoured to be recognized by the prestigious Banff Festival,” says Attraction’s president, Richard Speer. “This award aligns perfectly with my desire to make Attraction a key producer for broadcasters, both here and abroad. The hardships currently affecting our industry make innovation more crucial than ever. By winning this award, Attraction reinforces its goal of remaining at the forefront of the industry.”

This distinction comes just a few weeks after Attraction was named Producer of the Year (Cinema) by the Association québécoise de la production médiatique. Being recognized and respected by our industry peers in Québec and Canada is a powerful source of pride and inspiration.